Lego bricks. Creativity. Childhood. They go collectively like Mickey Mouse and Disney, wizards and Harry Potter. Lego has been part of childhood for greater than three generations. Almost everybody below 50 has performed with these constructing blocks of creativeness. There isn’t any telling what number of engineers and scientists had been spawned by these plastic constructing blocks.
Lego is synonymous with plastic toy bricks that may be simply remodeled into buildings, area ships, automobiles, boats, trains and a myriad of different toys. The secret’s that the kid will get to assemble the toy from the fundamental constructing blocks. Every toy will be assembled, disassembled and reassembled in sufficient new shapes and varieties to tickle the creativeness and stretch the teenager’s creativity.
At the moment, Lego is rather more that the easy blocks invented in 1949. It’s toys, theme parks, motion pictures, and CDs. Lego constructing blocks and different products are distributed world wide. These tiny plastic bricks and the company they’ve constructed, are a phenomenon with successful as exceptional as Mickey Mouse.
Lego Bricks Grow to be The Constructing Blocks Of Fantasy
The place did Lego come from and the way did it get to be such an essential tool for childhood creativity?
Our story begins in Billund, Denmark. It’s 1932. Grasp carpenter and joiner Ole Kirk Kristiansen opened a brand new business. His little company makes stepladders, ironing boards and wood toys. He has simply six staff. No person may have imagined, however Lego and the little constructing blocks of creativeness had simply been born.
Two years later, Kristiansen adopted the name Lego as a model name for his toys. The name is derived from the Danish phrases “leg godt,” which imply “play nicely.” Sarcastically, he later found that Lego in Latin means “I put collectively.” Lego has really come to imply “put collectively” and “play nicely” in nearly each language. Presently, all the company’s toys had been being created from wooden.
In 1942, the Lego manufacturing facility burned to the bottom. Kristiansen rebuilt.
In 1947, the Lego Company grew to become the primary company in Denmark to purchase an injection-molding machine. It started making plastic toy dolls and different toys. The well-known bricks had been but to be invented.
It was not till 1949 that the Lego company launched the Automated Binding Brick, somewhat plastic brick, some with 4 studs and a few with eight. Presently, the company was producing about 200 completely different plastic toys. The Automated Binding Brick was bought completely in Denmark.
By 1950, plastic toys grew to become half of the company’s business. Ole Kirk’s son, Godtfred Kirk, who had labored within the company since age 12, was appointed junior vice chairman at age 30 The social skills hub.
In 1954, Godtfred Kirk made a visit to England to satisfy with a buying agent. The buying agent instructed Kristiansen that he thought the Automated Binding Bricks lacked an idea and system. Godtfred returned to Denmark. The Lego System was developed.
The next 12 months, Godtfred launched the Lego System at a toy truthful in Germany. It was the primary time it was launched outdoors of Denmark. The outcomes had been disappointing. Kristiansen didn’t surrender. Later that 12 months, the Lego System Play was developed. It was an improved system for the Lego bricks. The Lego System Play was exported to Sweden, the place it bought nicely.
In 1959, Lego bricks and the Lego System had been launched in Nice Britain, France, and Belgium.
It wasn’t till 1961 that Lego bricks had been first marketed within the U.S. and Canada. They had been an instantaneous hit and distribution world wide continued. By the tip of that decade, 843 individuals in Billund labored for the Lego company. The primary Legoland movie was produced. In 1969, the DUPLO system for kids below age 5 was launched.
By 1970, there have been virtually 1,000 staff on the plant in Billund.
In 1980, the Academic Products Division was established. The DUPLO Rabbit emblem was launched and a survey confirmed that 70 p.c of all Western European households with youngsters below age 14 had Lego of their home.
As 1990 unfolded, the Lego Group had turn into one of many world’s 10 largest toy producers and the one toy company of that dimension in Europe. The others had been in Japan and the U.S. A couple of million individuals visited the LEGOLAND theme park and Godtfred Kirk Kristiansen celebrated his seventieth birthday. Lego Publishing was renamed Lego Licensing and the LEGOLAND Band issued an LP.
With the start of the brand new century, LEGO continues to grow. It has additionally continued to stay a family owned company. Lately, Kjeld Kirk Kristiansen, the grandson of Ole Kirk, runs the company.
In 2003, a report 1.63 million individuals visited the LEGOLAND theme park in Billund. The Lego mini-figure celebrated its twenty fifth birthday and the BIONICLE movie “Mask of Light” was launched to nice success. Representations of the Lego mini-figures Biff Starling and Sandy Moondust are the primary earthlings to achieve the planet Mars onboard the NASA Mars rovers “Spirit” and “Alternative.” The Lego Schooling Middle in Shanghai opened. The idea was geared toward youngsters from age three to age twelve. There are greater than 80 Lego Schooling Facilities in Korea alone. http://www.lego.com receives round 4 million guests monthly.
Lego bricks are extra than simply constructing blocks. They’re studying toys. They construct on favourite themes and youngsters’s tales and permit the kid to train his or her personal creativeness and creativity. Offshoots of the fundamental brick embrace such toys as Lego Robotics, Star Wars Lego, Harry Potter Legos and lots of different constructing toys and kids’ games. It’s really wonderful what a number of bricks and a full measure of creativeness will produce.
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