The previous few months have witnessed a massacre in tech shares coupled with a frantic re-definition of the web and of each participant in it (so far as content material is worried).
This effort is three pronged:
Some corporations are playing on content material distribution and the possession of the attendant digital infrastructure. MightyWords, for instance, stealthily reworked itself from a “free-for-all-everyone-welcome” e-publisher to a distribution channel of alternative works (primarily by midlist authors). It now goals to feed its content material to content-starved web websites. Within the course of, it shed hundreds of unlucky authors who didn’t meet its (by no means acknowledged) gross sales standards.
Others guess the farm on content material creation and packaging. Bn.com invaded the digital publishing and POD (Print on Demand) companies in a collection of lightning purchases. It’s now the most important e-book retailer by a large margin 문화상품권 소액결제.
However Amazon appeared to have gotten it proper as soon as extra. The web’s personal digital mall and the previous darling of Wall Avenue has diversified into micropayments.
The Web began as a free medium without spending a dime spirits. E-commerce was as soon as thought-about a unclean phrase. Web surfers turned used to free content material. Therefore the (very low) glass ceiling on the value of content material made obtainable by way of the web – and the necessity to cost prospects lower than 1 US {dollars} to a couple {dollars} per transaction (“micro-payments”). Numerous service suppliers (equivalent to Pay-Pal) emerged, none turned sufficiently dominant and all-pervasive to represent a typical. Web retailers’ means to simply accept micropayments is essential. E-commerce (not to mention m-commerce) won’t ever take off with out it.
Enter Amazon. Its “Honour System” is licensed to third get together web websites (equivalent to Bartleby.com and SatireWire). It permits individuals to donate cash or impact micro-payments, apparently by way of its patented one-click system. So far as the web websites are involved, there are two main drawbacks: all donations and funds are refundable inside 30 days and Amazon expenses them 15 cents per transaction plus 15(!) %. By far the worst deal on the town.
So, why the fuss?
Due to Amazon’s buyer listing. This development emphasizes the rising realization that one’s listing of consumers – correctly information mined – is the best asset, higher even than unique content material and extra essential than distribution channels and digital proper management or asset management purposes. Retailers are prepared to pay for entry to this ever increasing digital neighbourhood (even when they don’t seem to be made aware of the client data collected by Amazon).
The Honour System seems to be suspiciously much like the payment system designed by Amazon for Stephen King’s serialized e-novel, “The Plant”. Fascinating to notice how the wants of authors and publishers are actually within the driver’s seat, serving to to spur alongside improvements in business strategies.
Recent Comments