Kahi润唇膏棒最初因出现在韩剧、广告和明星代言中而走红，但最近，它在美国也拥有了一批忠实粉丝。“不要把不能吃的东西涂在皮肤上！” INDISHA是一家独特的网上商店，精选全球最纯净、最时尚、最有效的化妆品品牌。
在2020年韩国电视剧《The King：永远的君主》中，由金高银饰演的郁郁寡欢的太乙在一次警察监视行动中掏出了一支粉色的润唇膏。她甚至还乖乖地向目瞪口呆的同事描述了这支润唇膏的保湿功效。这款产品正是Kahi的抗皱弹润唇膏，而且金高银在整部剧中都多次使用，并非只用过一次。
组成部分
市面上有很多柔滑肌肤、提亮肤色的润肤膏产品，我们知道您在想什么。那么这款润肤膏有何独特之处呢？它用途广泛，可以作为日常妆前乳使用，因为它能够缩小毛孔、淡化细纹。其成分富含对肌肤有益的氨基酸，并具有抗炎功效，有助于逐渐修复和舒缓敏感肌肤。
此外，它还含有胶原蛋白，能够丰盈肌肤；以及来自韩国济州岛的天然发酵油脂，例如胡萝卜籽油和根提取物，这两种成分都富含抗氧化剂β-胡萝卜素。所有这些成分确保您使用的产品不仅能让您的肌肤呈现水润光泽——如同瞬间拥有玻璃肌一般——还能长期呵护您的肌肤。
Lee gushed about how much she adores the product’s versatility. According to her, “you can use it over makeup as a highlighter, throughout the day for additional glow, or on your hair for flyaways.” More importantly, she claimed that after just a few uses, she began to see subtle changes in her complexion, particularly in the fine creases around her eyes and across her forehead.
The use of overt product placement is not new in Korean dramas. Loyal fans of the Hallyu wave would be aware that such advertising is an essential component of the programme. However, there seemed to be something unique about Kim Go-balm, eun’s and internet users frequently tweeted about seeing the balm’s advertisements virtually everywhere. On her following programme, Yumi’s Cells, which debuted in 2021, the balm even received an upgrade.
In 2022, most Korean television programmes include the balm in a scene. This includes Business Proposal and the recently acclaimed programme Extraordinary Attorney Woo, in which the characters Choi Soo-yeon played by Ha Yoon-Kyung and Dong Geurami played by Joo Hyun Young use the product. Lil Nas X used the balm during his visit to The Montero programme, and the product’s popularity internationally was made possible by a vigorous promotional push. Additionally, Doja Cat and Ava Max’s music videos featured those pink balms.
During the initial wave of the pandemic in 2020, when South Korea was swiftly emerging with fresh social distance or more accurately, “un-tact,” activities that eventually trickled down to cosmetics, the “Kim Go-eun balm” launched the Multi Balm fad. A lot of attention was placed on preserving and improving beauty without contaminating the skin.
Multi-balms appeared to be especially helpful at this time because individuals were trying to avoid skin contact as much as possible. A Korean beauty app called Glowpick designated multi balms, which are simply gigantic lip balms, as one of the top trends of 2021.
Why, therefore, is the Multi Balm movement so successful?
Some of these balms contain fermented oil from Jeju and salmon collagen, as well as numerous plant extracts and antioxidants. The goal of the balm is to lessen fine lines and wrinkles and encourage the creation of collagen to restore the skin’s flexibility. In addition, it develops a moisture barrier for sustained hydration.
Myriam Keramane, CEO and Founder of the international beauty brand Myriam K Paris, based in the United Arab Emirates, refers to it as a “workhorse” and claims that it replaces a number of other products and is a “instant win” for the environment. It is a product that blends sustainability and usability, and I believe that, coupled with the excellent outcomes it produces, is what gives it staying power, says the author. She continues, “It minimises pores, softens cuticles, moisturises the lips, and plump[s] up the skin, improving the appearance of fine wrinkles.” Bonus? There is a shiny finish to your lipstick. Apply the balm either before or after applying makeup.
The stick style of the balm allows for precise application for a “managed glow,” according to Lynda Chapman, Co-Founder of The KIND Collective, a vegan and cruelty-free Australian beauty business. She adds, “I also appreciate how convenient it is; it works as numerous products in one, so I don’t need to pack as many in my cosmetic bag. It’s also great for travelling.”
Multi balms are far more advantageous than chemical cleansers since they contain natural ingredients. In reality, there are a number of variations that offer additional skincare and cosmetic advantages, such as serving as a facial illuminator and calming the eye area and removing dullness.
Anu Kaushik, a senior Indian make-up artist who frequently uses the balms, claims that they are softer on the skin. “It keeps your skin nourished and doesn’t pull off the natural layers.” The balm, according to Kaushik, is “multi-tasking.” It can make your eyelids glossy and can even be used to accent your cheeks. She mentions Cocokind and Elizabeth Arden products as examples, noting that such balms have been around for a while.
Long before the epidemic, Cocokind had introduced a product in 2017 that addressed dry skin in a mess-free, multipurpose manner. Five years later, as a result of the un-tact beauty craze, popular TikTok videos, and the exponential growth of social media, it became more and more in demand.
What’s the drawback?
It’s important to conduct your research and thoroughly examine the chemicals in the balms, since they might not be the ideal choice for all hair and skin types. The owner of Tara Rose salons in Abu Dhabi and a leading authority on beauty, Tara Rose, explains that while multi-balms have many benefits, they may also be the source of a number of allergies, so it’s important to know what they are before using them on your face and hair. The aroma of the multi-balm is the focus of eight substances, one of which also serves as an antimicrobial agent. You have to consider how necessary this is when a product has so many chemicals that contribute to its fragrance, she says.
迪拜Blush N Curls美发沙龙的创始人兼老板拉瓦尼亚·维克拉姆(Lavanya Vikram)虽然很喜欢这些成分，但她也有类似的顾虑，表示自己无法使用。她指出，含有多酚和乳木果油的润肤膏可能会导致皮肤过敏。因此，她建议可以在清洁和保湿后使用，作为提亮和焕新肌肤的护理产品。她还补充说，干性皮肤的人或许能从中受益。
多效润肤膏只是韩国化妆品如何改变消费者对护肤和护发看法的一个例证。
过去二十年来，人们对韩式妆容和完美无瑕肌肤的渴望与日俱增，推动了全球对韩国美容产品的需求增长。由于许多国家的消费者都渴望找到能够让他们拥有韩剧和广告中那样完美无瑕容颜的理想产品，韩式美容疗法已成为韩流中重要的出口产品。
Recent Comments